Madhava’s Mission


Our Story And History

Bart Utley 12_15_76

The story begins in the early 1970s in the beautiful foothills of Boulder, Colorado also known as the birthplace of the natural foods industry.

In the early days, Bart Utley, a young, hippie entrepreneur began selling local honey out of the back of his van exemplifying the spirit of the 70’s. Bart named the small operation Madhava Honey and soon realized the buzzing honey business was pretty sweet and quickly enlisted some family to help.

This was a chosen family, conceived at the very first Rainbow Family gathering during the summer of 1972. From this experience came the birth of an idea, to establish a commune with a honey business at its core, to reflect their ideals and support their intended lifestyle. And the first Madhava family was born with the following founders… Bart Utley, H.M. Ball III, Peter Haykus, Carol Martinelli, Jay and Rebecca Jackson and George (Chip) Stark.

The founders, full of energy and vibe, followed through on the commune plan immediately. Bart had already begun buying honey from local beekeepers and the rest of the group came together in an effort to purchase a farm southeast of Longmont, CO. They moved right in and began business as Madhava Honey, Ltd.

The scenic, 100-year-old farmhouse was the perfect backdrop for the commune’s needs. An outbuilding was converted into the honey packing room, all outfitted with recycled materials right down to the leftover paint, pale green light and purple production room.

Although the communal living didn’t quite last, it led to the hiring of Craig Gerbore. Chip and Craig were good friends and in 1976, Craig came on board and began running Madhava as a one-man operation.

With the help of many dedicated beekeepers and hard-working honeybees, Craig maintained the vision of sustainable, natural sweeteners as the company began to grow in the years that followed. Craig continued to have a hand in day-to-day operations for the next 3 decades and remains on the Board of Directors to this day.

Madhava’s Early Years

The Modern Madhava

We continue to uphold the vision of our founders by committing to making life sweet, naturally. Madhava is still privately owned and operated in the beautiful Colorado foothills, bringing the highest-quality, sustainable sweeteners from the family farm to your table. Madhava has blossomed beyond honey and we have become a trusted leader in natural sweeteners, dedicated to providing healthier alternatives to highly processed, refined sugars and artificial sweeteners. We’re on one naturally sweet mission, to create better-for-you options for all of your favorite sweet treats.

What’s In A Name?

Madhava is a Sanskrit word Bart had chosen meaning “one born in a pool of honey and sprinkled with pollen”. To the founders, it was translated as “Born of Honey”. We believe it is the perfect name for a company that was a true pioneer in the natural foods industry and born out of the simple love for the sweet life!

Madhava Honey

Original Madhava Farmhouse


We Don’t Mind When You Call Us ‘Honey’

Our honey is 100% pure, and we take every precaution to make sure it stays that way. With the startling decline in honeybee populations due to disease, we only purchase honey from beekeepers that use conscientious beekeeping practices, including refraining from feeding their bees corn syrup. This ensures that we are providing a premium product that is healthy to our customers as well as the bees. Our bees also live close to crops that need pollinating, including clover, sunflower and alfalfa, so we’re fueling a symbiotic relationship between honey production and pollination.

Madhava Natural Sweeteners has been packing honey for over 40 years. Some of our local Colorado beekeepers that delivered our first honey drums in 1973 are still our suppliers to this day. As we’ve continued to grow, we have established long-standing and strong relationships with our valued beekeepers as we wouldn’t have the sweet stuff without them!

We believe in the curative properties of honey, and try to do as little as possible to process our honey. Unlike filtered and heated commercial honeys, Madhava honeys are low temperature melted and gently strained. We think that’s pretty sweet!

Organic Honey – Global Goodness

We traveled all the way to the wildflower fields of Brazil to work with local farmers to harvest their golden nectar. Our Organic Honey is certified according to USDA’s National Organic Program and doesn’t use synthetically produced fertilizers, antibiotics, pesticides, fungicides, or herbicides. Not only does it bring you the purest honey possible, but supports long term health and viability of soil, water, air, climate change, biodiversity, and the beekeeping community in the Amazon.

In an effort to help the declining honeybee population, we launched “Sweet Earth Project,” a corporate initiative to help save the bees and enhance sustainability. We contribute 10 cents of every jar of organic honey sold to non-profit organizations working to save the bees and enhance sustainability through education, awareness and action.

Ambrosia Honey – The Royal Treatment

We call this honey ‘ambrosia’ because of its rarity. With only small quantities produced each year in the Rocky Mountain Region and the upper Midwest, it is one of the most covetable honeys in the world! And the rich, floral aroma and distinctive flavor don’t hurt, either. Never overheated or force-filtered, our Ambrosia has been called the finest honey in the world, and we’d tend to agree.




The Start of the Super Sweetener

In 2003, we were proud to be the first company to introduce organic agave to the U.S. market. Known then as the “super sweetener,” agave nectar is made from the natural juice of the blue agave plant, organically grown and sustainably farmed in the Sierra Madres region of Mexico. Our all-natural, organic, Non-GMO Project Verified sweetener has continued to grow in popularity, and we’ve expanded our product line to include flavored syrups for pancakes, coffee, baking and more!

From Desert to Dessert

Agave nectar is derived from an extremely hearty desert plant, the Weber Blue Agave. Since it receives its annual water needs from the local late summer rainy season, agave can be grown without any irrigated water. And since it thrives in poor soil, it’s naturally pest-resistant. These factors help eliminate the need for pesticides and chemical fertilizers, making it even easier to maintain agricultural practices that meet organic certification standards.

The processing is pretty simple. We extract the agave juice by pressing the heart of the plant. The juice is then filtered to remove any plant debris and heated to achieve thicker nectar consistency. A few more passes through the filter help us achieve a range of flavors, from dark to light, and we’re done! Luckily, agave is naturally gluten-free, allergen-free, vegan and has a low-glycemic index – no more energy spikes!

Our core values as natural sweetener company are easily met with this sustainable and organic sweetener. Blue Agave Tequilana is native to Mexico’s rugged terrain in the state of Jalisco and has been farmed since the days of the Aztec for food and fiber.

How It Gives Back

Madhava sources only certified organic agave nectar, which supports long term health and viability of soil, water, air, climate change, biodiversity, and the farming community by not using synthetically produced fertilizers, pesticides, fungicides, or herbicides. When grown organically, agave provides food and shelter for native wildlife. We’re also fair to farmers. Madhava is Fair Trade registered through FairTrade USA, sourcing almost 12% of agave from Fair Trade Certified farmers and processors.

Our eco efforts go beyond the farms and onto our production line. Several of our suppliers collect all of the pulp fiber byproduct and reuse it as biomass to feed the energy needs of the self-sustaining manufacturing plant. We have also converted all of our shipping supplies to reusable plastic totes, eliminating the need for excessive trash and cardboard recycling. Plastic totes are even sold to local farm suppliers for reuse in other applications.


There’s nothing nuts about how we make it.

Coconut sugar has been used as a traditional sweetener for thousands of years in South and South-East Asia. The sap is collected from cut flower buds of the coconut palm and needs very little processing from there. The sweet nectar simply dries to produce caramel brown crystals that are ready to use! Wrap that up with a sweet little bow – it’s also naturally rich in a number of key vitamins, minerals and phytonutrients, including potassium, zinc, iron and vitamins B1, B2, B3 and B6. No other sugars can brag about that!

How It Gives Back

Coconut palm sweeteners are the most sustainable sweetener in the world – The United Nations Food and Agriculture Organization (FAO) says so! Palm trees can survive in damaged soil and actually restore the surrounding environment. Since they can survive on the beach, they are impervious to drought conditions and can continue to produce their nectar in harsh conditions. The coconut trees we use are organically grown and benefit the surrounding ecosystems by never using synthetically produced fertilizers, pesticides, fungicides, or herbicides.

Farmers in traditional communities throughout Southeast Asia, specifically Indonesia, consider the coconut palm the “Tree of Life,” and why shouldn’t they? The trees provide multiple accessible products through which they can earn a better living. Coconut trees also produce up to four times the sugar per acre than cane sugar while using less than 20% of the soil nutrients and water. The production of organic coconut sugar has a high potential for lifting these farmers into a better life while creating a net benefit to their surrounding environment.


Madhava Sweeteners

Madhava was born from one honey enthusiast and a swarm of hardworking honeybees. Since our humble beginnings in 1973, our efforts have blossomed beyond honey. We have become a trusted leader in natural sweeteners, dedicated to providing healthier alternatives to highly processed, refined sugars and artificial sweeteners. We’re on one naturally sweet mission, to create better-for-you options for all of your favorite sweet treats.
Pure. Natural. Scrumptious. Sweet!

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